OK, this is a personal failing, but I really find this Mountain Dew commercial annoying.
I hate made-up retro. Especially when the real thing is so much less cool. It really tickles my innards.
But it's also about the mismatch between today's positioning of Mountain Dew as a young, hip drink, while my embedded memories from the 1980's have it positioned as the "redneck outdoorsy" drink. "Dewin' It Country Cool" indeed!
Oh, not redneck enough for you?
[EDIT: Hey, I just noticed that professional skateboarder Tony Hawk is in this commercial! If you pause at 0:24, you can clearly see that it's Tony Hawk. But if you go back, he's everywhere (I'm basing that on matching his clothes). He's the very last skater at 0:11 (out of focus). Looks like his legs doing the flip at 0:13, and all the tricks from 0:16 to 0:21. I am SHOCKED to find out that there wasn't really a huge cowboy-skateboarder revolution during the 1980s!]
Oh, still not redneck enough for you?!
That's right, they progressed from serious "hick" positioning (tickling' yer innards)
to extreme indy teen behavior:
No hint of the "mountain hick" origins at all. So I figured I'd tell all eight of you who read this. :-)
Subscribe to:
Post Comments (Atom)
You've performed a valuable public service. This is enough to bring down politicians and kill the careers of rising stars. Could it undo the Dew?
ReplyDeleteHa!
ReplyDeleteI was idly wondering whether there were actually any cowboy water-skiers. Or cowboy skateboarders. Then I got suspicious. Weren't there a lot of suspiciously cropped moments from the skateboarding commercial? So I went back and took a closer look. When pausing at 0:24, you can clearly see that the skater is Tony Hawk. I'll have to add that info in an edit.
ok, so i don't consider myself a hick..but I totally enjoyed re-living those old commercials! ha. and now i have that theme song in my head! oh boy...now i better go listen to some old school quarter pounder jingles.
ReplyDelete